Social media platform Snapchat has removed a feature that allowed users to apply traditional Maori tattoos on their faces.
Pulled the channels after their disclosure provoked an objection in New Zealand’s native Maori people group.
Maoris consider tattoo art sacred and is an important marker of the wearer’s identity.
The move follows local media reports that the filters proliferated on social media.
Radio New Zealand showed users applying filters with names like “Maori Face Tattoo” and “Maori” on the popular platform Instagram.
An assertion from Snap, which possesses the Snapchat stage, affirmed that it had taken out the channel and a copy from its foundation.
Snapchat filters, which the company refers to as Lenses, use open-source software Looksery, which allows users to modify their features in real-time.
Lenses are user-generated and can be freely shared and used by others on the platform.
Meta, which owns Instagram, had not responded by publication.
Facial tattoos, or moko, have been a part of Maori culture for centuries.
Critical rituals using chisels into the skin are carved It is used to mark each wearer’s unique genealogy and heritage.
Facial patterns are also gendered, with men’s tattoos extending from forehead to throat, while women’s tattoos usually extend from the lips to the chin.
As a result, no two tattoos are identical, and the mass application of the same filter across many different social media users’ faces contributed to the outcry.
There has been a resurgence in interest in moko among both Maori men and women.
Since the 2000s, moko has become increasingly seen and accepted as part of mainstream New Zealand thanks to a new generation of tattoo practitioners, according to the Museum of New Zealand.