Clothing giant Adidas has terminated its partnership with Kanye Rapper Ye, saying it does “not tolerate anti-semitism and any other sort of hate speech.”
Put Adidas brand collaboration with Mr. Rapper west under review after he showed a T-shirt design at Paris Fashion Week in “White Lives Matter.”
Days later, Ye posted antisemitic comments on his Twitter account.
Will pull his products from sale with immediate effect, said Adidas.
The sportswear brand has previously said the Yeezy brand collaboration with Ye was among the most successful in the company’s history.
Adidas, cutting the partnership, said it would make a net loss of £217m in 2022. As a result.
Kanye had previously accused Adidas of purloining his designs in a now-deleted Instagram post.
On Tuesday, Adidas wrote: “Adidas does not tolerate anti-semitism and any other sort of hate speech. Ye’s recent comments and actions have been unbeleiveable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
Instagram and Twitter suspended the rapper’s account in the days following his antisemitic remarks. His business partnerships have also come under pressure: clothing retailer Gap and Bank JP Morgan both said in recent months that they were ending their relationship with Ye.
Kanye rapper accused Gap of not honoring the terms of their deal, including by failing to open standalone stores for his Yeezy fashion label.